The Future of B2B Prospecting: Five Shifts Already Underway
By Alix · 5 min read
Alix
Editor · Paris
Articles
Detecting Buying Signals With AI: From Noise to Next Best Action
By Alix · 6 min read
Writing Openers That Prove You Did the Work
The first line of a cold email either shows a prospect you understand their situation or gives them permission to stop reading, here's how experienced sellers build openers that do the former.
By Alix · 5 min read
The Sales Intelligence Landscape: Categories, Not Logos
Before comparing tools, sales leaders need to know which shelf each one sits on, data, engagement, copilot, or personalization, because most "versus" debates are actually category mismatches.
By Alix · 5 min read
AI Copilot vs. Automation: They Are Not the Same Thing
Confusing "executes on its own" with "helps you decide" is costing sales teams pipeline, trust, and budget, here's how to draw the line.
By Alix · 5 min read
Lead Enrichment Explained: From Bare Name to Full Context
A working name and email address tell you almost nothing about whether someone will buy, here's what enrichment adds, where that data actually comes from, and how to tell a good vendor from a sloppy one before you sign a contract.
By Alix · 5 min read
Designing Multichannel Sequences That Feel Human
The best outbound cadences aren't longer or shorter than the rest, they're built with an architecture where every touch, channel, and interval earns its place.
By Alix · 5 min read
Personalization at Scale: The Workflow That Doesn't Sacrifice Quality
Volume and relevance have always pulled in opposite directions in outbound, but a research-first, AI-assisted workflow is narrowing that gap without pretending it disappears.
By Alix · 5 min read
Generating Personalized Cold Emails With AI, Without the Cringe
Most AI-written openers read like a mail-merge wearing a costume, here's the research-first approach that actually sounds like a person wrote it.
By Alix · 5 min read
AI Meeting Prep: How Sales Reps Walk Into Every Call Ready
The hour-long pre-call research ritual is being replaced by a five-minute AI briefing, here's what that actually looks like in practice.
By Alix · 5 min read
The Quiet Rise of the Deleted Tweet Archive
A devoted corner of the internet has made it its mission to preserve every hot take anyone ever tried to memory-hole.
By Alix · 2 min read
Inside the World of Competitive Thumb Wrestling Leagues
What started as a schoolyard time-killer has, in certain obsessive circles, become a surprisingly serious athletic pursuit.
By Alix · 2 min read
The Soothing Tyranny of the Ambient Study Stream
Millions of people now do their best work in the company of strangers who are also, allegedly, doing their best work.
By Alix · 2 min read
Dumb Phones Are Having a Very Smart Moment
A growing number of people are voluntarily downgrading their handsets, and the reasons go well beyond nostalgia.
By Alix · 2 min read
The Lore Drop: How Gaming Wikis Became Literature
The collaborative world-building happening inside fan wikis has grown so dense it now rivals the source material in complexity and care.
By Alix · 2 min read
The People Who Train Themselves to Hear Color
A small but dedicated community is using sensory substitution techniques to experience the world through entirely new perceptual channels.
By Alix · 2 min read
Why Handwriting Is Suddenly Everyone's Special Interest
In a fully typed world, the fountain pen has become a subversive object and penmanship communities are thriving with unexpected intensity.
By Alix · 2 min read
The Aesthetics of Nowhere: How Liminal Spaces Took Over Visual Culture
Empty swimming pools, deserted airports, and fluorescent-lit hallways at 3am have become the defining images of a generation's ambient dread.
By Alix · 2 min read