As chatbots replace search results with direct answers, brands are learning that being right isn't enough, an AI has to be able to corroborate it first.
A brand that shows up when ChatGPT answers an English query can be invisible when the same question is asked in French, and closing that gap takes more than translation.
As brands scramble to get cited by ChatGPT and Claude, the young field of generative engine optimization has a credibility gap, and the fix is boring, dated measurement rather than another slide deck.
As AI assistants replace search results with cited answers, marketers are learning that the domains ChatGPT quotes matter more than the keywords it once ranked.
Marketers keep asking for "the Semrush of AI search", here's what actually carries over from the SEO toolbox, what's genuinely new, and who's building the missing layer.
Before you can fix how AI assistants talk about your brand, you need a repeatable way to check what they're already saying, here's a checklist you can run yourself.
Between training cycles and live retrieval, brands are learning that "getting into ChatGPT" is less an event than an ongoing editorial habit.
When ChatGPT and Claude answer a buyer's question, they cite what other sources have already corroborated, and most brands haven't given them anything to work with.
As buyers increasingly ask chatbots for recommendations instead of typing queries into a search box, a new discipline is emerging to answer a deceptively hard question, is my brand even in the room?
Beyond glossy demo days, three categories of evidence, survival, contracts, and environmental outcomes, separate credible urban innovation programs from marketing exercises.
For founders building the next generation of waste-management technology, the hardest part is rarely the pilot, it's turning a working prototype into a municipal contract, and a handful of French programs exist precisely to close that gap.
Behind every accelerator's polished demo day sits a submission form, a deadline, and a cohort logic that rewards applicants who understand the rhythm before they start writing.
The first line of a cold email either shows a prospect you understand their situation or gives them permission to stop reading, here's how experienced sellers build openers that do the former.
Before comparing tools, sales leaders need to know which shelf each one sits on, data, engagement, copilot, or personalization, because most "versus" debates are actually category mismatches.
Confusing "executes on its own" with "helps you decide" is costing sales teams pipeline, trust, and budget, here's how to draw the line.
A working name and email address tell you almost nothing about whether someone will buy, here's what enrichment adds, where that data actually comes from, and how to tell a good vendor from a sloppy one before you sign a contract.
The best outbound cadences aren't longer or shorter than the rest, they're built with an architecture where every touch, channel, and interval earns its place.
Volume and relevance have always pulled in opposite directions in outbound, but a research-first, AI-assisted workflow is narrowing that gap without pretending it disappears.
Most AI-written openers read like a mail-merge wearing a costume, here's the research-first approach that actually sounds like a person wrote it.
The hour-long pre-call research ritual is being replaced by a five-minute AI briefing, here's what that actually looks like in practice.
A devoted corner of the internet has made it its mission to preserve every hot take anyone ever tried to memory-hole.
What started as a schoolyard time-killer has, in certain obsessive circles, become a surprisingly serious athletic pursuit.
Millions of people now do their best work in the company of strangers who are also, allegedly, doing their best work.
A growing number of people are voluntarily downgrading their handsets, and the reasons go well beyond nostalgia.
The collaborative world-building happening inside fan wikis has grown so dense it now rivals the source material in complexity and care.
A small but dedicated community is using sensory substitution techniques to experience the world through entirely new perceptual channels.
In a fully typed world, the fountain pen has become a subversive object and penmanship communities are thriving with unexpected intensity.
Empty swimming pools, deserted airports, and fluorescent-lit hallways at 3am have become the defining images of a generation's ambient dread.